Doula Pregnancy App Redesign

The assignment for the Doula redesign was

1. To give the old Doula app a new visual style.
2. To create a more personalized experience for the user.
3. To design a new symptom tracker log function.

A new visual style

The old Doula design was pretty dated. For the visual style I opted for a more modern yet soft design. I've used ChatGPT and Dribble combined to look for inspiration. I had made a style guide to make an overview for myself of the different colors, buttons and fonts that I wanted to use. I wanted the style to be really fitting for the usergroup.

I tried this by using soft colors like the pink and purple colors. I also gave buttons and icons a roundish visual style.

A more personalised experience

The current app does not come across as very personal to the user. I tried to improve this by brainstorming about the context of the user and her environment. In my opinion, the app had to be easy to navigate, not have too many functionalities on one screen and finally guide the user step by step.

For a more personalized experience, the user is addressed by name. I had chosen to remove the old illustration and add a new illustration per "exercise" to give the user an idea of what to expect.

I changed the hamburger menu to a navigation bar for easier navigation between the different functions. This way the user can easily switch between different functions and also have a clear idea of ​​where she is in the application.

The new symptom tracker function

With the new symptom tracker the user selects what kind of symptoms she is experiencing. The entered data is then displayed in a graph. When the user indicates the intensity over multiple days, she can see whether it is decreasing or increasing for example. When the user presses add symptom a tab opens with a tag cloud. Here are the most common symptoms that highly pregnant women can experience. The user can select which symptoms are applicable to her.

After the user has indicated her symptoms, she can then indicate how intensely sheexperiences them. I did this on a none to high scale so as not to make it too complicated.

On the symptoms page is a graph of the symptom the user added. When the user indicates the intensity over multiple days, she can see whether it is decreasing or increasing for example. The display can also be customized (week or month). A summary is visible in the form of a sentence. In this example: "Your fatigue average is medium". This way the user immediately knows the average intensity of the selected symptom. From here the user can also add a new symptom if needed.

With my redesign I hope to have solved the various pain points of the old app.

1. The new visual style has become more modern and appropriate. This also makes it visually more appealing to the user.
2. The app has become more personal. The user is addressed by name and is asked how things are going on various pages in a friendly manner. The app is now also easier to navigate, which is nice for the user if she suffers from pregnancy symptoms.
3. The app is a symptom tracker. This allows the user to quickly and easily indicate which symptoms they suffer from and view this in a clear graph.